Platrium Advertising FAQ

Can I manage my own Slider Ad campaign?

A: Yes. You make the decisions about the right keywords, bid prices, geo-targeting, and ad-schedule. However, at present, you cannot manage your own campaign independently through our Web site. Platrium will assign to you an experienced account manager who will be responsible for the day-to-day duties associated with running a successful advertising campaign. Your account manager will help you choose the right keywords to reach your targeted audience, set the right price to hit your ROI goals, and provide you with the reporting necessary to track the results and optimize the campaigns.

How do I access reporting?

Your account manager will email you detailed reports on a pre-arranged schedule. Work with your account manager to determine the report frequency that is right for you.

Can I choose my own keywords for the Slider Ads?

Yes, you can choose your own keywords for the Slider Ads. Your account manager will also be available to provide options to help you choose the most effective keywords to help you reach your goals.

How much traffic will I receive for my Slider Ad campaign?

The amount of traffic you will receive is dependent upon the keywords you choose and the bid price you set on these keywords. Just like paid search, keyword pricing is established by a bidding system and the highest bidder on a keyword gets the bulk of the traffic generated by that particular keyword.

Please contact a Platrium Media representative for further details about keyword pricing and traffic estimates.

What is the cost?

The total cost is dependent on your bids on individual keywords, the amount of traffic you would like to receive, and your budget. Please contact a Platrium Media representative for further details about traffic estimates and related costs.

Can I set a daily budget?

Yes, you can choose to run a certain dollar amount by hour, day, week or month.

How will my Slider Ads be displayed?

Your Slider Ads are sent to a user’s desktop when online searching or browsing activity triggers a match with a keyword that has been purchased in our system. Similar to email alerts, Sliders temporarily appear from the lower right-hand corner of the desktop in an IAB standard 300 x 250 Medium Rectangle. From there, consumers can click directly through to your specified landing page. And the actual ads delivered in the Sliders are display ads, so you may be able to utilize your existing creative as well.