Our Advertising Solution

We can’t solve your morning crossword puzzle or assemble your child’s new bike in ”just 27 simple steps”, but Platrium’s advertising solution can help connect you with your target audience. We have developed an innovative ad unit that effectively delivers your online advertising message and achieve your ROI goals:

Slider Ads: Looks like display advertising, performs like search advertising

The Slider is a unique ad unit. It blends the keyword targeting and proven ROI of paid search with the creative freedom of display.

How does it work? Great question. Slider Ads are sent to a user’s desktop when online searching or browsing activity triggers a match with a keyword that has been purchased in our system. Yep, it’s an advertising program that’s contextual. Together with your account manager, you choose the most appropriate keywords and the price you are willing to bid for them. Similar to email alerts, Sliders temporarily appear from the lower right-hand corner of the desktop allowing consumers to click-through to your specified landing page. And because we are delivering an actual display ad, you can utilize existing creative in your Slider Ad. Is that great or what?