Platrium Gives Back When You “Give Yourself a Break”

Platrium rewards consumers with “Jacks” for every game played; Jacks can be converted to prizes or donated to charity

BELLEVUE, Wash. – Oct. 29, 2008 – Platrium (http://www.platrium.com) and the Platrium Playbar – a toolbar giving consumers a break – today announced Platrium Rewards (http://rewards.platrium.com), a program that gives participants “Jacks” for every game played. Jacks can then be donated to charities or used to win fun prizes.

“Our casual games have always made it possible to take a break from the challenges of the day,” said Neal Freeland, vice president of online marketing, Platrium. “With Platrium Rewards we’ve now made playing games more fulfilling, giving our community members the chance to win entertaining prizes or donate to deserving charities. The fun is now not only in the games, but also in the unique way our members can earn, spend and donate Jacks.”

Each time members of the Platrium community play games from their Playbar or from Platrium.com they earn Jacks, and the more they play, the more earned. Jacks can then be used to enter “Spin to Win” sweepstakes for environmentally friendly prizes like Platrium-branded grocery tote bags or $100 in free gas with $50 in carbon offsets. Alternately, members can use their Jacks to enter auctions for fun novelty items like Aloha stickers to brighten up dark winter days or Pop Rocks and soda to test the urban legend in the safety of their own home.

In addition, members can also donate Jacks to charities. To increase the impact of their giving, Platrium members have selected charities in four areas: disaster relief, breast cancer research, child development, and environmental conservation. The charity program is donor-advised and run in partnership with JustGive (http://www.justgive.org), a non-profit that helps connect people with the charities and causes they care about.

“Since launching in June, Platrium has focused on delivering a simple, easy and fun experience for online casual gamers, all supported by advertising,” added Freeland. “Platrium Rewards is one more way for us to give consumers a break while giving back to the community.”

To learn more about Platrium Rewards, visit http://rewards.platrium.com.

About Platrium

Giving consumers a break, Platrium and its online casual games – the first of many content-specific channels – entertains and enables you to take a few minutes for yourself and ignore the busy world. For more information, visit http://www.platrium.com.

Platrium Earns TRUSTe Trusted Download Program Certification

BELLEVUE, Wash. and SAN FRANCISCO – Sept. 23, 2008 – Platrium (www.platrium.com) today announced that its software application, Platrium, version 1.2 has passed the certification process for TRUSTe’s Trusted Download Program. This application, at the version level, has been certified by TRUSTe to clearly communicate key functionalities, to obtain informed consumer consent prior to download, and provide an easy uninstall with clear instructions, among other requirements.

The Trusted Download whitelist can be found here: www.truste.org/tdp/whitelist.

“TRUSTe and its Trusted Download Program have taken the online downloadable software industry to the next level by setting the bar for all legitimate companies in the space with regard to notice, consent, user control and program behavior,” said Ken McGraw, chief compliance officer of Platrium. “TRUSTe certification demonstrates our steadfast commitment to informed consumer choice and control. Notice, consent to download, easy uninstallation, software transparency and reliability – these are all fundamental ways we ensure informed choice and control, and all are integral to a TRUSTe whitelisted certification.”

“After thorough review and testing, TRUSTe is pleased to certify the Platrium Playbar under the Trusted Download Program criteria. Platrium has passed the extensive program requirements set forth in the Program and is the newest addition to the whitelist,” said Fran Maier, executive director and president of TRUSTe. “Its whitelisting distinguishes it for distributors, marketers and others as a responsible software application.”

The program sponsors, representing leading content and search providers, anti-spyware vendors and online advertisers, offer market incentives for downloadable software publishers to get certified. AOL, CA, CNET Networks, Microsoft, Verizon and Yahoo! will use the whitelist as a tool to help make business decisions related to advertising, partnering and distributing software products. By providing a whitelist of trusted applications, the program aims to provide attractive market incentives to software publishers to meet the requirements and earn certification.

“Our partnership with TRUSTe has helped us improve our software, our processes and the way we think about the downloadable application space,” said Keith Smith, CEO of Platrium. “Our employees are completely committed to TRUSTe’s Trusted Download Program and are focused on protecting consumers and business partners alike. TRUSTe’s expertise, helpful direction and real-world understanding make it an invaluable resource for the industry and a champion of the interests of consumers.”

During the certification process, TRUSTe reviews notice and consent experience for consumers, and tests the operation and behavior of the software with testing partner AppLabs Technologies. A premier provider of testing, QA and certification of software and hardware platforms, AppLabs has worked with TRUSTe to develop a rigorous set of testing protocols to assess a broad range of application behavior. With the launch of the whitelist, TRUSTe will be conducting ongoing monitoring of the applications as they are encountered by users.

About the Trusted Download Program

Trusted Download is a certification program for downloadable software, which demonstrates informed consumer choice, doesn't exhibit surreptitious activities, and is distributed in a responsible manner. A seal at the point of download reassures consumers and a whitelist elevates certified software for advertisers and distributors. The complete set of program requirements, and additional information on the certification criteria, program elements, FAQs and sponsor roles, is available on the Trusted Download website at www.trusteddownload.com.

About Platrium

Giving consumers a break, Platrium and its online casual games – the first of many content-specific channels – entertains and enables you to take a few minutes for yourself and ignore the busy world. For more information, visit www.platrium.com.

About TRUSTe

TRUSTe helps millions of consumers identify trustworthy online organizations through its Web Privacy Seal, Email Privacy Seal and Trusted Download Programs. TRUSTe ensures online privacy and protects confidential user information on more than 2,400 Web sites and many of the most highly trafficked, including Yahoo, AOL, Microsoft, Disney, eBay, Intuit, Pepsi and Apple. Independent research shows that when a TRUSTe web seal is present, visitors and customers are more likely to share personal information, register at higher rates and spend more money. To learn more about internet privacy visit www.truste.com.

Contact Information:

Carolyn Hodge

TRUSTe

415-520-3415

chodge@truste.org

Platrium and Online Chaperone Partner to Help Protect Consumers from Online Threats

Online Chaperone, now offered through the Platrium Playbar, helps keep Internet consumers, especially children, safe from online predators and offensive content

BELLEVUE, Wash. and NEW YORK – Aug. 12, 2008 – Platrium (www.platrium.com) and the Platrium Playbar – a toolbar giving consumers a break – now helps keep the Internet safe from online predators and offensive content thanks to a partnership announced today with Online Chaperone (www.onlinechaperone.com). Online Chaperone, powered by Sobayli (www.sobayli.com) technology, is a unique safety tool that uses cutting edge research to automatically protect Internet consumers and children.

“Platrium is all about taking a break from everyday cares and concerns,” said Neal Freeland, vice president of online marketing, Platrium. “But you can only do this if you know you and your children are protected from the constant threat of online predators and offensive content. Platrium, now with Online Chaperone, gives people peace of mind so they can enjoy the Web and not worry.”

Online Chaperone, which is an optional component of the Platrium Playbar experience, has been developed by a team of neuroscientists and software engineers working in conjunction with former members of the FBI and the National Center for Missing & Exploited Children. Trained using real chat logs from confirmed online predators, it uses enhanced artificial intelligence to detect suspicious or offensive chat and instant messenger conversations, and limits access to offensive sites or content. Furthermore, it can automatically alert parents when concerning activities occur.

“Platrium is a perfect fit for Online Chaperone,” said Sam Cox, COO of Sobayli. “People want to have fun and relax online, but they need to first feel protected and safe. Online Chaperone gives people a break from Internet threats so they can take a break with Platrium. The two offerings work well together.”

To learn more about Platrium and the Online Chaperone offering, visit hosted.platrium.com/lp/onlinechaperone/en/download.htm.

About Platrium

Giving consumers a break, Platrium and its online casual games – the first of many content-specific channels – entertains and enables you to take a few minutes for yourself and ignore the busy world. For more information, visit www.platrium.com.

About Online Chaperone

Online Chaperone (www.onlinechaperone.com) is a unique parental control software that is powered by Sobayli’s advanced neural networking technology. It was developed using real chat logs from real online sexual predators to make sure that the protection that it offers parents and children is real and not simply a keyword filter.

Online Chaperone is a product and service of Sobayli (http://www.sobayli.com). Sobayli provides software that learns to find patterns in words and pictures as they occur in human communications and behavior. The Sobayli team is comprised of researchers and software developers with backgrounds from MIT, Columbia University, and The Software and Systems Consortium. The company works in conjunction with former members of the FBI and U.S. Congress.

CONTACTS:

Sam Cox

Online Chaperone

sam.cox@sobayli.com

‘Give Yourself a Break’ with Platrium and the Platrium Playbar, The New Online Casual Gaming Experience Launching Today

Platrium – emphasis on the “Play” – promises a one-of-a-kind Playbar experience combining the ease of use of a toolbar and the excitement of a destination casual games Web site

BELLEVUE, Wash. – June 2, 2008 – Online casual gamers can now take the “break” they deserve at Platrium.com and with the Platrium Playbar – a toolbar with a personality so fun-loving that “toolbar” just didn’t fit as a description. Launching in beta today, Platrium (www.platrium.com) is a unique casual gaming experience delivering a vast collection of games for free. Taking a break was never so fun or easy!

Platrium (pronounced “PLAY-tree-um”) is the next advancement in Internet browser entertainment. Unlike any toolbar in the marketplace, Platrium’s Playbar delivers a unique experience combining the ease of use of a toolbar and the excitement of Platrium.com, a destination casual games Web site. Platrium.com is just the first of many entertainment channels planned for release under the Platrium brand name.

“Platrium gives you permission to relax and take a break from everyday cares and concerns,” said Val Sanford, vice president of marketing and product management at Platrium. “We’ve collected lots of great casual games and made them available at the Platrium.com Web site and through the customizable Platrium Playbar. The end result is a unique casual game experience that’s ready for you whenever you want – or need – an escape or diversion.”

At the top of Platrium’s list of unique features is the Playbar. It’s easy for anyone to select their favorite Platrium games for display in the Playbar. Those games can then be played right from the Playbar’s Play Window, at any time and from any location while the consumer is online. The same games can also be played at the Platrium.com Web site. In addition, the Playbar contains a Message Center, plus one-click access to tens of thousands of emoticons and avatars for personalized expression online.

All Platrium games (plus the emoticons and avatars) are free when the consumer adds the Playbar to his or her Web browser. In addition to its full-game access and unique, customizable features, the Playbar generates relevant and helpful advertising and comparison shopping offers. Platrium’s advertisers and offer sponsors cover all monetary costs associated with the free games.

“Consumers, advertisers, and sponsors are co-partners in Platrium,” added Platrium’s Sanford. “I’m very excited about the Playbar in particular. It includes the expected search box that will generate relevant search results, including sponsored listings, when a search term is entered. But the Playbar also includes a valuable comparison shopping engine designed to deliver timely results and empower consumers to easily compare prices for a particular product, or type of product, across thousands of Internet stores. And because the search and comparison shopping activity is separate from the gaming experience, consumers can focus on games without interruption when they’re taking a break and engage with Platrium advertisers and sponsors when they are shopping or browsing the Web.”

The Platrium Playbar also includes another highly clicked ad format – the Slider. Slider ads are similar to an instant messaging notification in both size and delivery mode.

All advertising from and offers through Platrium are based on keywords. Platrium software does not collect personally identifiable information, enabling consumers to receive relevant, useful ads and offers without sacrificing their privacy. Platrium’s Playbar adheres to industry best practices for consumer notice, consent and control. Learn more about Platrium’s Best Practices at www.platrium.com/help/bestpractices.aspx.

Visit www.platrium.com. and see for yourself what all the excitement is about.

Editor's Note: Platrium is a wholly owned subsidiary of SmartShopper (www.smartshopper.com), which itself is a wholly owned subsidiary of online media company Zango (www.zango.com).

About Platrium

Giving consumers a break, Platrium and its online casual games – the first of many content-specific channels – entertains and enables you to take a few minutes for yourself and ignore the busy world. For more information, visit www.platrium.com.